For many beauty lovers, hair dyeing is nothing new. But what is a headache is that new gray hair starts to appear at the roots of the hair not long after dyeing. Frequent hair dyeing is not only time-consuming and expensive, but may also damage the scalp and hair quality. Is there a way to quickly solve the problem of hair root color difference without dyeing the hair?
This is why hair root color touch-up spray is becoming more and more popular. It is small in size and easy to use. It is an “invisible artifact” in many people’s dressing tables and bags.
1. Is hair root color touch-up spray really effective? Say goodbye to the embarrassment of gray hair in one minute
Hair root color touch-up spray is a temporary coloring product designed to cover gray hair or color difference at the roots of the hair. When using it, just spray it lightly at the roots of the hair, and the color will immediately cover the new roots of the hair, and naturally transition with the original hair color, looking like you have just finished dyeing your hair.
Its principle is very simple: the pigment particles are sprayed evenly on the hair through the atomizing nozzle, covering the hair roots and scalp to form a “temporary hair dyeing” effect. After spraying, there is no need to wash your hair or wait, it dries quickly and is not easy to get on your hands or clothes.
For those who need temporary color touch-ups, emergency whitening, and quick hairstyles before going out, it is really a hassle-free product.
2. From hair dyeing to color touch-ups: Why are more and more consumers choosing this product?
In the past, the choice was: as long as the hair roots turned white, you had to dye your hair again. But now, more people will use root color touch-up spray in the gap between hair dyeing.
This is not only because it is convenient and fast, but also because it fits the fast-paced lifestyle of modern people. Office workers don’t have time to go to beauty salons frequently, young people pursue efficiency and labor-saving, and the elderly worry that frequent hair dyeing will damage their scalp… For different people, color touch-up spray is a suitable “middle solution”.
3. Covering gray hair is no longer embarrassing: easily cope with every sudden appointment
The most common scenario for hair root color spray is when you “don’t have time to dye your hair”.
For example:
Temporary video conference or interview
Sudden party or date on weekends
Forgot to touch up the color while traveling
Its existence is like a mobile version of “hair color retouching tool”. In just a few seconds, you can cover the gray hair at the parting, temples, and top of the head. It is natural and soft, without clumps, and there will be no fake feeling, so you can deal with various occasions with peace of mind.
4. The market is growing rapidly, why are brands paying attention to it?
The reason why hair root color spray has become a new category that brands are competing to layout is that it has three core advantages:
High repurchase rate: high frequency of use, short validity period, strong replenishment demand;
Wide target population: It is suitable for both men and women, and young people, middle-aged people, and the elderly have usage scenarios;
Good communication: It is very easy to show the effect on short videos and e-commerce platforms, suitable for creating hot products.
Data shows that temporary hair dye products have maintained steady annual growth in the global market, especially in the European, American, Japanese and Korean markets, and have long been part of daily fast-moving consumer hair products. For brands, this type of product has a low entry threshold and a large gross profit margin, and is currently a rare “new blue ocean”.
5. A fast-moving consumer product that can quickly open up the market, why not make a layout?
For brands that want to build a hairdressing line and expand fast-moving consumer categories, hair root color spray is a very ideal starting point. It does not require a large-scale education market, nor does it have complex technical barriers. As long as the product color is natural, the spray is smooth, and it does not stain clothes, it is very easy to gain user favor.
Moreover, this category of “light packaging and high appearance” is particularly suitable for online sales, whether it is social e-commerce, cross-border overseas, or offline fast-moving consumer retail. Through precise user positioning and marketing entry, it is easy to find your own audience circle.
6. Not only for women, but also for men and silver-haired users
Although color-correcting spray was initially aimed at the female market, with the improvement of men’s hair care concepts, more and more men have begun to use this type of product to modify the hairline, sideburns, and cover gray hair.
In addition, middle-aged and elderly silver-haired people who want to cover gray hair but do not want to dye their hair frequently also show great interest in color-correcting spray.
In addition, some young people who like personalized hair colors (such as pink purple, blue green, etc.) will also use color-correcting spray to “extend” the dyeing effect, making the hair color look less likely to fade.
7. Want to create your own brand? These are the key points you must know
If you are considering incorporating hair root color spray into your brand category, we can provide you with customized support from 0 to 1, including:
Color development: multiple color numbers are available, suitable for different people’s hair colors;
Packaging design: flexible customization from classic aerosol cans to mini packages;
Additional functions: anti-sweat, waterproof, maintenance and other functions can be added;
Brand labeling: support OEM/ODM services, from proofing to mass production can be completed in one stop.
We understand the market and what kind of experience users really want. You only need an idea, and we can help you turn it into a product.
8. New opportunities for overseas hot products: hot sales in Europe, the United States and Southeast Asia
In overseas markets, hair root color spray has shown impressive growth in mainstream channels such as Amazon, Shopee, and Watsons. Especially in Europe and the United States, many consumers have used it as a regular hair product, at least 1-2 times a week.
European and American users value the whitening effect;
Southeast Asian users prefer natural makeup;
Japanese/Korean users pay attention to the fine mist and zero thickness.
This also means that different markets have different preferences for product usage, which is very suitable for customized overseas strategies.
Written at the end
Hair root color touch-up spray is not just a small hairdressing auxiliary product, it is becoming a daily quick care necessity.
For brands, now is a good time to intervene in this sub-category and build their own brands. If you are looking for a product direction with low threshold, large market and fast volume, it may be your next growth engine.
If you need us to help you customize the hair root color touch-up spray for your brand, please feel free to contact us. We are willing to use the most stable quality and the most flexible service to help you turn your ideas into best-selling products.
