In modern beauty trends, Spray Tan has become an important choice for global consumers who pursue healthy, natural, and UV-free skin care solutions. This article will analyze in detail the reasons why people choose Self Tanner, the development and market performance of spray tanning products, and explore how practitioners in the beauty and personal care industry can gain insights into the opportunities and trends of the tanning industry from data.
1. Reasons why people want to use Spray Tan
1) History of Spray Tan
Tanning products first emerged in the mid-20th century, when tanning was seen as a symbol of health and high-end lifestyle. As people’s awareness of the hazards of ultraviolet (UV) rays increased, tanning alternatives that do not require sun exposure quickly emerged. In the 1990s, spray tan became one of the mainstream alternatives, achieving natural coloring through the reaction of DHA (dihydroxyacetone) with the skin’s stratum corneum, avoiding sunburn and the risk of skin cancer.
2) Benefits of using Self Tanner
Avoid UV damage: No need to be exposed to the sun or tanning equipment, reducing the risk of skin cancer.
Instant effect: Spray tanning usually takes 4 to 6 hours to achieve visible results, and some products can achieve instant coloring.
Even skin tone: It can cover spots, uneven skin tone, and make the skin look healthier and more radiant.
Multiple color options: Consumers can choose natural, dark, or cool and warm tones according to their skin tone.
No residual smell/stickiness: The new generation of formulas is gentler and the user experience is significantly improved.
3) What spray tanning products are available on the market?
The main types of spray tanning products on the market currently include:
Instant Tan Spray: It is used immediately after use and is suitable for temporary events or parties.
Gradual Tan Mist: It gradually deepens the skin tone with daily use and is suitable for beginners.
Professional spray (Airbrush Tan): It is usually used by technicians in beauty salons and has a higher uniformity of coverage.
Self-service spray (Self Tanning Spray): It is used by consumers at home and is convenient and efficient.
4) How to choose different types of tanning sprays according to needs
Sensitive skin users: It is recommended to choose a non-irritating formula without fragrance and alcohol.
Novice users: Start with a gradient type, which is easier to control the color depth.
Long-term users: Choose a high-concentration DHA product to last longer.
Business trips/travelers: Portable spray bottle design is the first choice, easy to store and carry.
2.Sales volume of tanning spray products in the global market
According to data from Statista, Grand View Research and other sources, the global spray tanning market is continuing to expand.
In 2023, the global tanning product market size has exceeded US$3.2 billion, and is expected to reach more than US$5 billion by 2030.
Among all tanning products, spray tanning has the fastest growth rate, with an average annual compound growth rate (CAGR) of more than 6.5%.
Major consumer markets include the United States, the United Kingdom, Australia, Germany and France, and China and Southeast Asia are also growing rapidly.
Female users are still the main group, but male users have increased significantly, and male beauty trends have driven new consumer groups.
3.As practitioners in the beauty and personal care industry, what have we learned from the data on tanning products?
1) Consumer trends: Health and safety become the primary considerations for purchases
Consumers tend to choose self tanning spray products with non-irritating and natural ingredients, emphasizing the experience of “no orange tone”, “no chemical smell” and “no stain on clothes”.
2) Brand opportunities: Customization and diversification are key
B2B brands should provide:
Color schemes suitable for different skin colors
Different DHA concentration options
Customized scent/packaging services
Vegan-friendly/cruelty-free certification
3) Technological innovation: continuous optimization of formula and spray technology
Micro-atomization nozzle technology brings more uniform coverage
Quick-drying formula reduces waiting time
New emulsifiers improve product stability
4) Rising demand for private labels
More and more beauty brands, fitness bloggers, and skin care chain stores want to launch their own brand of spray tanning products, which provides huge business opportunities for manufacturers.
Conclusion: Choose the right partner to make your brand stand out
Spray tanning is not only a new favorite of consumers, but also an important area for beauty brands to layout. As an experienced B2B spray tanning manufacturer, we have mature formula research and development capabilities, OEM/ODM customization services and global compliance certification, which can help you quickly create your own exclusive tanning product line.
Contact us now to start a new chapter of brand growth together!